Amazon marks Pride in London with its biggest celebrations to date


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Pride in London 2017 saw Amazon hold its biggest celebrations to date.

Members of the ‘glamazon LGBT+ and allies’ network organised a host of activities and events to engage employees and harness support ahead of the parade. Glamazon helps ensure that LGBT+ and questioning employees feel safe, visible, and are supported throughout their career at Amazon. It works across the company working closely with senior leaders and managers to provide insight and guidance about the nuances and challenges that LGBT+ employees may face. 

Promoting LGBT+ awareness and recognition 

To raise awareness of Pride, glamazon arranged for rainbow flags, bunting and banners to adorn Amazon’s London offices while hundreds of specially designed flyers were distributed to employees about how they could get involved. Glamazon also partnered with Amazon Music – the official music sponsor for Pride in London – to create a giant radio installation in the foyer of the main London office, blasting out the official Pride playlist, jam packed with floor-filling LGBT+ anthems.

glamazon radio

It wasn’t just music that greeted visitors in Reception. Glamazon’s welcoming committee offered employees and guests heart-shaped “Happy Pride from Amazon” sweets. Recipients were encouraged to share the love, taking one for themselves and sharing the other four with their colleagues.

glamazon cake

A rainbow connection

Glamazon hosted a number of activities for employees to help celebrate Pride including an afternoon rainbow cake and tea party, and a Pre-Pride Party event, open to all employees, complete with food, drinks, performances from the winners of Pride’s Got Talent and a drag queen beauty bar. The Pride in London fundraising team also made an appearance, taking this opportunity to sell Pride merchandise to supportive staff, with proceeds going to help fund the events organised around the parade itself.

The finale was the Pride in London parade. 140 Amazon employees, friends and family took part, either marching or celebrating on the Amazon float, with Amazon Music and on-board singers providing the soundtrack. 

“Taking part in the Pride parade with glamazon is definitely one of my stand-out moments of this year!” said Chris Davy, a Senior Sales Manager at Amazon who attended Pride this year. “2017 has been a tough year for London, and Pride was the much needed lift that everybody needed. I loved meeting new Amazon colleagues, and I certainly feel very proud to be working for a company that realises the importance of supporting Pride and celebrating diversity in the workplace.” 

Emma Daniels, an Amazon employee based in Bristol who came up to London for Pride, added: “As part of the LGBTQ community, Pride is something very close to my heart. To be able to march with such a huge company and so many people from that company was something I feel very privileged to have done. People were so welcoming and friendly that I felt right at home and incredibly lucky and proud to work for a company that not only respects my sexuality but also gave me the opportunity to become even more involved and march with them under their banner.”

“Putting together an eventful week was a thankless task but all the volunteers at Amazon were extraordinary at creating, organising and coordinating our best LGBT+ activity to date,” said Luca Sale, co-chair of the glamazon UK group. “Taking part in such an incredible Pride in London parade made us feel part of a loving community and allowed us to express our individuality through our Amazonian values. The love, acceptance and inclusivity continues in our office and we encourage everyone to help us in spreading word.”

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